Apparel Boxes
Bakery Boxes
Cosmetics Boxes
Medicine Boxes
Retail Boxes
5 Design Aesthetics Strategies That Capture Attention Fast
What is a good packaging? Ask yourself. So now your first thought about good packaging is “plain and strong”? Or it is such a packaging that isn’t just sustainable but beautiful at the same time. So, the answer is right there. A good packaging is one with both strength and appeal.
The aesthetic appeal of packaging is what stimulates the target audience in the first place. Therefore, every industry, especially those that deal with cosmetics, skincare, apparel, or other categories of the same domain, has to keep in check with the aesthetics.
Why, if you may ask? It’s because it’s a requirement, a basic need of these industries. Otherwise, they have a high chance of losing their customers if the brands aren’t actively attracting them. This proves that the design aesthetics of packaging play a crucial role in marketing.
Research says that aesthetic packaging is more likely to generate the “intent to buy” by 87.6%, in comparison to less aesthetic designs. These figures are evidence of how the customers will opt for attractive packaging even if it’s expensive. So, here is your sign to recreate your packaging into a more appealing one.
Do you want to learn more about bringing aesthetic packaging to life? Keep reading the blog for more inspiring insights.
Design Aesthetics: A Guide For Perfect Packaging
First impression is the last impression, right? That’s what everyone believes. So, what do you think creates the first impression of your packaging? Its design. So, what should you prioritise when making your packaging boxes: their designs? That’s correct!
The appearance of your packaging needs to play the role of showcasing your brand, product, values, and story within the retail market. Hence, it is very important to make sure that your packaging designs are not only visually attractive but also an aesthetic representation of your brand.
So, if you want to set the pace by making your design philosophy aesthetic. However, need a head start on the strategies you should try to pull off an appealing packaging, read along to find out!
5 Must-Try Design Aesthetics For Your Packaging
Many designs can be experimented with to make a packaging stand out. However, keeping the trends under consideration, your brand should try the following designs:
1. Ultra-clean Industrial
Ultra-clean design is the result of minimalism. The industrial look certainly isn’t anything colourful or glitzy, but the exact opposite. It has a blocky design with clean lines, minimal colours, usually one or two, with an illustrative packaging shape. Overall, this aesthetic is one of the most rapidly trending designs.
2. Apothecary Style
This design is a mixture of earthy colours, serif font types, and botanical drawings. There is a subtle play between modern and classic looks with clean, scientific lines. The colour scheme usually includes the colours brown, cream, and green. The finishes are mostly tactile, and the botanical art is mostly hand-drawn.
3. Narrative Pop
Narrative design takes inspiration from editorial aesthetics. It follows the layout of a magazine, with everything bold and detailed. It includes eye-catching typography, vibrant colours. Moreover, it features tech-savvy elements that further boost the appeal of this design.
4. Luxury Finishes
The finishing aesthetics, specifically premium ones, are all about futuristic designs. It includes metallic finishing, with a peek into the future type of look, having an engineered angular structure. The colour palette of this aesthetic is mainly grey and silver, with monospaced fonts.
5. Imprinted and Heritage
This particular aesthetic uses history and culture to create something new. Imprinted designs use a tactile, texture method to form irregular shapes to generate a handmade feel. Heritage etch is when a brand represents its story through cultural and historical symbols to create a story-driven connection with customers.
All of these design aesthetics will be a great marketing strategy to apply to your packaging. It won’t just benefit your brand packaging to be impactful and aesthetic now, but also in the future. Why? Since most of these designs are not only timeless, but also more futuristic than simply modern.
Final Thoughts!
So, now that the scheme is out, you know all the tricks to create appealing design aesthetics for your brand packaging. Then, what are you waiting for? If you’re ready, then get your quote with Emenac Packaging Canada today!
