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5 Double Take Packaging Trends That Create Real Value
The market competition is growing every day. Brands are emerging one after another. Over 70% of consumers decide their opinion of a brand within the first 7 seconds, and that’s usually from just looking at the packaging.
So, what can be done in this scenario to stand out? Something different? Unique? Unusual? One of the most effective strategies that can work here is to get innovative!
What exactly will be considered innovative in the new market? Well, apart from all the obvious trends, try something that has been less used. Sometimes, the designs that are overlooked by others turn out to be a blessing in disguise for your brand.
This phenomenon, in your case, can be in the form of double take packaging. If you’re wondering what this packaging is, how it works, and how it can benefit your brand? Read along to find out all the answers!
What is Double Take Packaging?
Have you ever heard of a reverse technique? Well, double take packaging is definitely that. It flips over the concepts of packaging and brings out something new. This innovation arises from the idea that customers will readily be attracted to what they have never seen before.
This packaging is a total game-changer for brands. Why? Because it helps change the whole perspective of a brand’s storytelling in the market. This anti-design packaging stands as a challenge to conventional packaging.
This packaging aims to attract customers by making them question the norms of what makes a packaging good and unique. In this way, the designs of this packaging type will be funny, absurd, and incorrect.
It deconstructs conventional packaging and gives rise to a new form of packaging. The form that is impossible to ignore and forget.
Double Take Packaging As A New Branding Asset
What do you think makes this packaging an asset for brands? It helps brands to outshine others in the market. At first, you might think you’re taking a risk. But this risk is the trick. And, opting for this will take your brand a long way.
Most brands strive to keep playing it safe and prosper. But in today’s market, the safe play is no longer effective. Consumers need a change now and then, especially the new generation. Therefore, to attract consumers on all levels, try the other side of conventional packaging.
The use of this packaging technique will spark a new spirit in the market. It will help your brand to be the most distinguishable among all. Interested in learning more about it? Keep reading the blog to get inspired!
5 Double Take Packaging Trends That Build Brand Value
1. Multi-Purpose Designs Now the Norm
Brands are moving toward packaging that can be used after the first use. Foldable, storable or transformable containers that turn into small tools are attracting attention for the way they support practical daily living.
This trend falls in line with demand for meaningful design. Consumers are more loyal to products when packaging provides extra use after the product is finished, rather than being discarded.
2. Intelligent Visual Cues to Improve Comprehension
Clear iconography, step guides and simplified panels are now a staple within Double Take Packaging. These factors also help consumers to make quick decisions without scanning through lengthy paragraphs.
It also eliminates confusion at the point of use. When the application of a product is self-evident, it contributes to a smoother experience for the customer and adds to positive lasting impressions.
3. Materials for Real-World Durability
Consumers expect packaging to withstand transportation, temperature changes and normal handling. Material blends are becoming stronger, and edges are being reinforced in many categories.
This change reflects the increased need for dependability. Packaging that remains intact during travel or storage communicates that the brand appreciates quality from the beginning.
4. Space-Saving Formats for Today’s Life
Slimmer profiles, collapsible components and stackable configurations are becoming the norm as living quarters shrink and mobility expands. Today’s consumers want products that fit easily into bags, kitchens and workspaces.
They equate space-conscious packaging with a clean, uncluttered environment. It enables shoppers to incorporate products into their daily lives without inundating them with clutter.
5. Refill-ready Structures Promote Reuse
Refill systems are prompting brands to rethink packaging. Refillable boxes, bottles, and pouches reduce waste and enable brands to establish long-term customer engagement.
Customers appreciate the ease of simply refilling the original container. It also creates a natural cadence of repurchasing without being pushy.
Final Thoughts!
Take the world by storm with your creative packaging. Bring in new designs, unconventional structures, and an alternative world of packaging.
Got inspired by the trends mentioned above? If yes, then what are you waiting for?
Stir up your ideas, and start briefing. Get your quote with Ememanc Packaging Canada today, and bring your wildest packaging visions to life!
