Apparel Boxes
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5 Textured Packaging Trends Shaping Modern Brand Design
Textured design is the backbone of packaging. Your brand design is one of the core elements shaping your brand identity in the market. Therefore, brands strive to come up with a versatile design for their businesses.
Why does brand design matter? Brand design matters as it represents you in the market as well as your products. This brand design will not only be visible in your marketing techniques but also on your product packaging.
A brand design of any business is based on several components. The following are the parts of a brand design that are essential to create:
- Logo
- Colour Palette
- Typography
- Imagery
These aspects of a brand design entail that every brand needs to come up with a logo, colour scheme, typography, and visualization. All of these components, combined as a unit, contribute to the overall visual representation of a brand. Without having a visual identity, no brand stands a chance.
Textured Packaging: A Symbol of Modern Design
As the admiration for modern designs is growing day by day, brands are reshaping their brand designs. Every business is making an effort to manifest a modern brand design. This will enable them to bring in a new audience.
In terms of modern design trends, textured packaging can be given a try. 72% consumers believe that the packaging design influences their purchasing decision. Keeping that in mind, a textured design is an attractive way of compelling customers to purchase a product.
What is Textured Packaging?
A packaging that has a special surface, such as linen, embossed, or soft-touch. These surfaces are mainly used for creating a premium sensory effect. These special surfaces add to the aesthetic appeal and functionality of a packaging.
The luxurious results of this design are one of the major reasons why brands are using it in packaging now. Your brand can also make use of this design to offer luxe packaging. Strong grip, soft feel, and premium look, try this all-in-one design today!
Continue reading to know more about textured packaging trends that you can try!
5 Textured Packaging Trends For A Modern Brand Design
- Soft-Tactile Design: Velvety Finishes
This design trend involves a soft-touch experience with the packaging. This design includes velvet finishes to create a premium sensory unboxing moment. It makes every moment of revelation memorable for the consumers. Therefore, this design is considered one of the most luxurious ones, mostly used by cosmetics, perfume, or self-care industries.
- Embossing and Debossing
The addition of an elevated (embossed) or recessed (debossed) design element gives a tactile design experience. This technique helps boost the logos, and designs pop, giving a premium look. With this modern design, your products will easily stand out and enhance the brand identity.
- Matte vs. Gloss Coatings
The use of matte and gloss within the same design helps create a tactile and visual contrast. This highlights the important aspects, such as text and graphics, against a soft background. It gives the packaging a modern and sleek look.
- Natural and Eco-materials Texture
Using natural materials such as Kraft, recycled paper, and plant-based films will give the design an earthy aesthetic. This nature-based design speaks about its sustainability. It could appeal to recyclers and green-minded consumers looking for sustainable options in today’s designs.
- Interactive Cutouts
In addition to the flat areas, the textured pattern has interactive aspects like window cuts, die cuts, pop-ups, or special folds. This offers customers an exciting and tangible experience as they look at and open. It also helps boost the brand engagement.
Final Thoughts!
Now that you know the modern trends for a textured design. Then what are you waiting for? Give your brand packaging a makeover. Brainstorm your packaging and bring each vision to life with Emenac Packaging Canada. Get a quote to begin designing now! For more questions, visit our contact page!
