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How to Use Holographic Packaging to Make Your Brand Stand Out?
Packaging design acts as a motivational trigger, making your products stand out on shelves and creating lasting impressions.
By using holographic designs in packaging, brands can come up with a shiny & eye-catching look that instantly captures the attention of customers.
But how to use holographic packaging, and what exactly is it? This comprehensive guide will show you how to use it to make product packaging glamorous and attention-grabbing. Keep reading!
How to Use Holographic Packaging?
Before going into details of how to use, it is a must to know what holographic packaging is.
Holographic packaging refers to holograms to generate labels for products. It is basically a three-dimensional image, but in real made up of two-dimensional images.
This adds a layer of visual simulation with silver gloss coating, making it ideal for packaging needs. Let’s discuss in detail how to use it.
Suitable Printing Techniques for Holographic Boxes
Offset Printing Technique
This printing technique involves the meticulous engraving of the desired image onto a printing plate, which is after used to imprint a hologram onto a custom-printed box.
The basic advantage of this printing technique is its cost-effectiveness, making it an ideal option for extensive print runs or larger production volumes.
As compared to digital or other printing methods, offset printing demands extra care and effort to produce quality prints. This is because of the intricate process and difficult machine setup.
Digital Printing Technique
Digital printing technique is done by employing a digital file to generate the required holographic image. Its importance lies in its ability to directly transfer the desired digital image onto the printing plate.
Moreover, it offers flexibility to edit or change the design at any time without facing subsequent challenges.
4 Different Finishing Coats for Holographic Packaging
1. Varnish Finishing Coat
To achieve a subdued and dazzling appearance, a varnish finishing coat is the best option. This finishing coat highlights colours and provides a good layer of protection.
2. Matte Finishing Coat
This type of finishing coating is essential for creating packaging that showcases a sense of elegance, radiance and class. Best suitable for luxury products packaging.
3. Soft-Touch Finishing Coat
For an opulent look or appearance, look no further than a soft-touch finishing coat. This finishing layer also provide protection to the holographic box packaging.
4. Glossy Finishing Coat
If you want to create eye-catching and spectacular holographic designs, glossy finishing coat is a good choice. Additionally, it allows you to make colours stand out and is perfect for creating genuinely original holographic images.
Benefits of Using Holographic Packaging
1. Authenticity
Holographic packaging is best suitable for protecting your products from fraud & counterfeiting activities.
With holograms, it becomes easy to prevent tampering issues and ensure the successful authenticity of branded goods.
2. Enhanced Brand Recognition
The effects of holograms come in the shape of elegance, superiority and creativity. It shows your customers you are meticulous enough to care about every aspect.
One main thing is that holographic packaging has a different aesthetic appeal that will make it easier for customers to recognise your product or brand.
3. Durability & Cost-effectiveness
For long-term use and cost-effectiveness, holographic packaging is perfect. They are highly robust and can withstand various cycles without losing quality over time.
Unlike any other decorative finishes, holograms don’t require special cleaning or polishing procedures, which means less maintenance and reduced costs.
Ending Thoughts!
Holographic is an effective & trending marketing tool that captures the attention of customers, enhances brand image and creates an everlasting impression. You can use holographic packaging for different products.
At Emenac Packaging Canada, we provide all types of customised packaging & printing solutions, including holographic packaging. If you want to design your brand packaging, contact us today and get free shipping, free design assistance and affordable prices.
