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Top 5 Sustainable Packaging Solutions for Businesses
In the modern packaging world, every B2B brand is moving towards more sustainable and eco-friendly options. This allows each business to participate in the effort to minimise the environmental impact. Green branding can be executed by opting for more eco-friendly packaging materials. However, if your brand is lost about where to start its green branding, then you’re at the right place. Continue reading to unlock some of the best sustainable packaging solutions for your brand.
Greener The Branding, Greater The Impact
The packaging industry in these times of intense climate change is moving towards sustainable packaging. This type of packaging will help contribute to the betterment of the environment and will also improve the business of every brand that opts for this green change.
Before you start wondering what your brand should do for its eco-friendly packaging, it is important to understand what it is. Read along to find out.
What is Sustainable Packaging?
Any kind of eco-friendly material used for wrapping, packing, or shipping any product is called sustainable packaging. This type of packaging helps reduce waste and impact on the environment. Therefore, it helps improve our surroundings and eventually, the climate. This packaging mainly includes materials that are biodegradable, recyclable, reusable, and compostable, etc.
Key Characteristics of Sustainable Packaging
This particular type of packaging functions on the 5 R’s (1. Refuse, 2. Reduce, 3. Reuse, 4. Repurpose, 5. Recycle).
Each function is a representation of what this packaging aims to do, which includes refusing and minimising, reusing and recycling the packaging, and upcycling/repurposing it.
Additional key features of this packaging are:
- Life Cycle Approach (It considers the complete life span of a packaging material)
- Control Environment Impact (It aims to reduce carbon footprint on the environment, improving the atmosphere)
- Efficient Use of Resources (It uses materials that can be reused or recycled, reducing the production cost with maximum results)
- Safety (It ensures the safety and health of the individuals or communities using this packaging due to its eco-friendly nature)
Now that you know what sustainable packaging is and what it offers. You can move on to the point where your brand aims for green branding. Take an idea from some of the finest green packaging solutions below:
Impactful Sustainable Packaging Trends
1. Mono-Material Packaging
A single layer of packaging material is used in this type of packaging. For example, it can be 100% paperboard or polythene, making the recyclability and reusability of this packaging easier. It benefits the brands in reducing waste and cost, simplifying recycling, and improving brand image.
2. Recyclable or Compostable Materials
Sustainable packaging materials such as Kraft paper, corrugated cardboard, PLA bioplastics, or sugarcane pulp that can be fully recycled and, therefore, can be reused. This helps reduce landfill waste, build brand reputation, gain customer confidence, help in plastic reduction, and help qualify for green certifications.
3. Refillable and Reusable Packaging
The kind of packaging materials that can be used in many ways, such as refills, returns, or exchange models. Using this type of packaging helps brands to cut down their production cost, build customer loyalty, and meet the consumer expectation of zero-waste brands.
4. Lightweight and Minimalist
Packaging designs that use less material and ink while retaining protection and safety. This results in lower material and transport costs, reduces carbon emission from the supply chain, and gives the “less is more” type of touch to your packaging.
5. Smart Packaging and Eco Labels
This form of packaging utilises technological elements such as Q/R codes, NFC, RFID, or eco-labels that show where the materials came from and how they have been recycled. This packaging design strengthens consumer trust through transparency, helping brands to track packaging data for ESG reports or audits.
Final Thoughts!
Sustainable packaging is not simply best for the planet, but the need of the hour. This packaging is the new face of green branding, leading the market and the consumers to a better, greener, and cleaner future.
If you wish to make your brand part of the green team, then bring your unique sustainable packaging ideas on board. Get your quote with Emenac Packaging Canada today and witness your eco-marketing strategies do wonders for your brand!
